A program working with youth focusing on de-constructing existing narratives in Advertising that influence the way people in Africa perceive the UK and the way people in the UK perceive Africa
Selection of 10 major ads
Create creatives online application platform
Select creatives for ad de-construction workshops
Showcase workshop prototypes through exhibitions
Present the deconstructed Ad prototypes to the 10 Global brands
British council. Top advertising agencies. Broadcasting platforms. Creatives.